Google Ads Marketing makes up 97% of the company's revenue. But at a glance, it was hard to tell these products were related or even what exactly they were. Leaving it difficult for users to see how Google could help improve the way they do business.
The task was to redesign from the bottom up 28 sites. I worked with a team of ux and visual designers, writers and creative directors for over a year to define the new visual standards using Google's Material Design principles. From concept to localization and production. The result is a clear, colorful, friendly and cohesive family of product sites.
Remifemin® by Nature's Way is a natural remedy for women in all stages of menopause and was one of the most fun projects I have worked on. During my time as a designer at Organic, I worked with a series of writers and an ACD to create content for social, e-mail and their website. What made this a fun project to be a part of was the community of women on Facebook sharing their stories and inspiring us to find new and helpful tips to help keep them sane and laughing during a difficult stage in life. Our goal was to inform them of ways to keep their symptoms in check, but to also provide them with a platform to share stories with other women that can relate.
Using colorful and fun illustration, we increased e-mail newsletter sign-ups and helped push the total FB page followers from 1,200 (Apr. 2013) to over 50,000 (Jul 2014).
Role: Visual Designer
Naturesway.com needed some serious help. It was outdated and didn't speak to the vibrance and vitality their products offered. Working with a team of both visual and ux designers, I took on the task of creating the mobile pages for the site. The details included bringing to life wireframes, translating desktop designs for mobile, and working closely with developers to provide specs, assets and feedback all throughout the staging process. See the live site.
Role: Visual Designer
The Sole Searcher quiz was a small project I worked on as a Jr Designer at Organic. Working with a Sr Art Director, we designed the layout for a quiz that helped determine what kind of Nike Free iD sneaker fits your personality and running style. You could also send it out to friends to see how compatible your styles are.
Role: Jr Visual Designer
Curry Up Now
This project is from my days as a web design student at the Academy of Art University. The task was to re-fresh the branding of a local food truck. To show what that would look like on their truck, their packaging and their advertising around the city.
After trying the chicken tikka masala burrito at Curry Up Now I was instantly inspired. After learning more about how the truck came to be and what inspired the food, I set to work on bringing the color and energy it was lacking.
Note: This was a school project, not a professional rebranding.
Another project from school, Noir is a typeface I designed and created using Illustrator and Font Lab. Inspired by Hitchcock, the letters are slightly unnerving with sharp points and abrupt changes in weight.