Google Ads Marketing makes up 97% of the company's revenue. But at a glance, it was hard to tell these products were related or even what exactly they were. Leaving it difficult for users to see how Google could help improve the way they do business.
The task was to redesign from the bottom up 28 sites. I worked with a team of ux and visual designers, writers and creative directors for over a year to define the new visual standards using Google's Material Design principles. From concept to localization and production. The result is a clear, colorful, friendly and cohesive family of product sites.
Role: Visual Designer